Every shopping street is overwhelmed with signage displays.
A closer study of these signs will reveal the story within. It could be a brand from a big firm or a tale of a small stall. There are so many humorous ads, touching stories, punchlines, and lame sentences. They really spice up my shopping trips.
Hopefully, after reading my blog, you will enjoy signage art as much as I do.
A closer study of these signs will reveal the story within. It could be a brand from a big firm or a tale of a small stall. There are so many humorous ads, touching stories, punchlines, and lame sentences. They really spice up my shopping trips.
Hopefully, after reading my blog, you will enjoy signage art as much as I do.
Our Motto
- Raise awareness of signage art and show appreciation for outstanding design.
- Sharing tips on signage making and encouraging creativity.
Have you even took a detailed look at those signs and advertisements along the streets? Most of the time, we will just walk past them, ignoring what was written. At the most, we will just take a glance.
How about finding a good restaurant to have your meal? Will you be searching for them by looking for their signboards? Once you found your restaurant, that was it. Did you just go straight in to have your meal? This phenomenon applies to all other shopping experiences, such as searching for a boutique, IT shop, or any other shop.
As long as we found the company that we are looking for, we no longer need to look at their signboard again. We won't care if they do have a nice signboard. But then, it might really surprise you that the outlook of a signboard can affect your mentality more than you think it can.
How about finding a good restaurant to have your meal? Will you be searching for them by looking for their signboards? Once you found your restaurant, that was it. Did you just go straight in to have your meal? This phenomenon applies to all other shopping experiences, such as searching for a boutique, IT shop, or any other shop.
As long as we found the company that we are looking for, we no longer need to look at their signboard again. We won't care if they do have a nice signboard. But then, it might really surprise you that the outlook of a signboard can affect your mentality more than you think it can.
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The Importance of Signboard & Advert
Signboards are more than just indicators for shops' locations. It represents the essence of the company. How about adverts? Didn't they caught your attention too? Or did you read them when you had nothing else to do, such as while waiting for a bus or train?
Unless there is a sales promotion that offers what you want, or else, why will you bother to read them? But often as not, they can still catch your attention without any sales discount being offered. But was it really worth spending money and putting in effort to get good signs or adverts, if only a handful of patrons really appreciated them? Absolutely.
Announcing the company's presence and grabbing a standing in the market are reasons strong enough to convince one to invest in their signage. Further more, a few seconds of attention capture on their signage/adverts are enough to generate sales.
Even if majority of the passerby didn't enter the store despite viewing their adverts, it is still worth the investment. These adverts will create impression for many passersby that will affect their decision-making on their next purchase.
Without us realising it, these adverts do influence our thoughts, and eventually lead us to the organisation agenda (most of the time, your purchase is what they are looking for).
So, what is the science behind all these influences and how could to we apply them? Read along and pick up these handy tips.
Unless there is a sales promotion that offers what you want, or else, why will you bother to read them? But often as not, they can still catch your attention without any sales discount being offered. But was it really worth spending money and putting in effort to get good signs or adverts, if only a handful of patrons really appreciated them? Absolutely.
Announcing the company's presence and grabbing a standing in the market are reasons strong enough to convince one to invest in their signage. Further more, a few seconds of attention capture on their signage/adverts are enough to generate sales.
Even if majority of the passerby didn't enter the store despite viewing their adverts, it is still worth the investment. These adverts will create impression for many passersby that will affect their decision-making on their next purchase.
Without us realising it, these adverts do influence our thoughts, and eventually lead us to the organisation agenda (most of the time, your purchase is what they are looking for).
So, what is the science behind all these influences and how could to we apply them? Read along and pick up these handy tips.
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Hi, I m amanda
I have loved arts since I was young. Like any other woman, I love shopping too. One day, while shopping, I noticed that there were many creative advertisements. From there, I started to admire signage wherever I went.
Travel with me, down the streets of Singapore. I will be sharing designing thoughts and tips along the way. So join me, *walkbies. *Walkbies is how I address you, my dear reader. |