The Utmost Design Theory
Layering means having one layer on top of another. With layering, depth is introduce to the design.
Layering - 层次感
Depth - 深度
Why Layering And Depth?
1. This create a better 3D visual.
2. Different layers will guide audiences to focus on the outmost layer, which most of the time is the company logo.
This is not a layering competition. The number of layers to be constructed depends on the logo design. And do note that with the layers keep piling up, the overall thickness will increase too. This is not only heavy but also won't look good at close distance. And when viewed far away, who can tell the layers apart?
If a logo is well done, 1 layer can be pretty impressive.
1 Layer - 3D Letters
If there is only 1 layer, we can still make an impressive signs with a thicker acrylic. The thickness of the acrylic is actually the depth in the design. In general, the thicker the acrylic, the better the signs will be project out. But that is not always the case. In most cases, a 10mm thickness will be good enough.
Though, is called 3D Letters, ( jargon used in signage industry ) , is understood that shapes and lines can be cut out as well.
Gradient 3D Signs
Is pretty much difficult to find 3D signs with colour gradient. We happen to saw one.
Although disinfectants smell still trapped in the air, most clinics no longer feel dull. They are more cosy now.
A relaxing environment will enhance the overall therapy experience, allowing the treatment to work better. Especially for psychological consultation, the right atmosphere need to be present for patients to put down their guards, ready to share their inner worlds and privacy with their doctors.
A well done branding for this clinic. Was this a combined effort from designer and brand consultant? I am really impress by the design. Kudos to the designing team.
Besides clinic, which other industries can you think of that need to have a calming effect? Does Spa come into your mind? Well, we went for a spa session to de-stress and not to be stressed.
Consumers' expectations are much higher now, signage are no longer just a display of information. They are Arts. They represent company brands. Learn how companies maintain on their competitive edges through signage marketing.
We call them "The Silence Battle of Marketing". So join me walkbies, walk down the street to discover these remarkable signs.