Principles of InfluenceHoping to get more leads? Hoping to close more sales? Learn these 5 principles of influence to convince others to buy your products or ideas. 1. ReciprocityGiving back to society and donating to charity will earn us good reputation. Though we shall not ask for anything in return for doing charity, it is obvious that the charity act itself will naturally build up our image. With a good character, others will trust us more, presuming our products to be good as well. Giving away free samples, sponsoring events, and providing excellent customer service are all examples of reciprocity. All of this will generate publicity for your company or products, which will eventually lead to an increase in sales. 2. ConsistencyFor any organisation or company, building public trust is extremely important. We need to be consistent with our beliefs and be firm in our convictions. Flip-flopping our policy will affect our credibility. Trusting the company policy is equivalent to trusting their products. Once we gain the reputation of being trust-worthy, closing sales or gaining support for our ideas will be much easier. So how do we achieve that? Firstly, we will need to state our goals or commitments clearly. And to make sure all the members or staffs in the organisation commit to that too. We will likely to commit to our conviction if we will to say it out loud. If possible, make the commitment public. This will add a level of accountability and unlikely anyone will go back on their words. All this has to be done voluntarily. If we will to force someone to commit, then the agreement is not sincere at all, and of course, the outcome won't be positive. For example: We pledge to go green or reliable delivery of our products on time, etc,.. 3. Social ProofWe love to look at others' experience and opinion to guide our decision. Many of us will do a research on the net before we purchase any products, especially when come to purchasing of expensive stuffs. We will first find out more about the product features and then we will read on to find out what others think of it. I am sure no one wants to buy from a company with a lot of negative feedback. This is why many people regard Facebook "likes" as proof of a company's or organization's credibility.
4. AuthorityStudy your field well. When you are perceived as an expert, others will more likely to show you the respect and listen to you. By expressing your intelligence, might sound cocky. An easier and safer way to showcase your abilities is to display your certificates in your office and also update your social profiles, such as LinkedIn and Facebook. Write down your skills, knowledge, and achievements on these platforms. 5. ScarcityAs the Chinese saying goes 物以稀为贵 – Objects that are rare are precious. There are few ways we can make use of scarcity to persuade others: 5. 1 Offers Time LimitedOffers time limited is referred to a short time frame of promotion. Once the promotion is over, consumers will need to purchase it at usual price. Unwillingly to miss a good bargain, consumers will most likely act fast and make the purchase. 5.2 Supply LimitedExample of supply limited product is commemorative or special edition items. 5.3 Speech / ToneHow you present your speech can weight on the value of the item/ideas you are selling. Focus on what one will lose out if he/she doesn't make the purchase rather than what one will gain if he / she does. Pay attention to your tone too. Many hosts will like to create jokes to make their speeches more interesting. But when it comes to the main core of your speech; the product features, be serious.
5.4 Exclusive OffersAn exclusive sales launch limited to VIP clients or members will also give the impression that the items are of certain great value. This will also make those VIP clients or members feel valued by your company as they are being offered a special deal that the public won't get to have. Editor's Note:
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