How To Come Out With Corporate Colours?
First, ask yourself, what your company image is. In other words, your company's branding. See my earlier post on branding, this might help you to determine that.
After knowing your company image, then we can start matching colours to it. Company image can be fun, relax, robust, firm, healthy, nature, etc.,
Green: Nature, Healthy, Environmental Friendly
Yellow: Joy, Sunshine
Red: Energy, Passion, Love, Strength
Blue: Harmony, Unity, Trust, Ocean, Sky
By looking at the above colour characteristics, have you realise how they are derived?
Our brain relate colours with what we see in our everyday life and retain these infor. These infor will be auto retrieve when we need them. A kind of fast retrieval of our memory for instant use.
I will not like to go deep into these "brainy stuffs" on why our brain behave in certain ways. That will be a whole new topic belonging to Neuroscience. And such topic seem too heavy to digest. Ok, at least for me to explain in words.
In short, we relate colours with what we see in our daily life.
So when we see blue colours, our brain immediately relate them to sky and water.
SOCIAL CONSCIOUS ON COLOURS
Colour characteristics are invented by all of us, our culture, our belief, our daily life. So in certain culture, a colour will be view as unlucky, while another group of people may find it perfectly fine to have it.
I find the most bizarre association is to link colours with gender. Why blue is for man and pink is for women? I can't find any evidence where this association evolve from. But guess we have to bow down to the social norm once again. I hate social pressure to influence what i like. And I paid a price for being unique. Ok, perhaps being "rebellious". Though this "rebellious" thingy is still in me, I have learn to follow the general public, especially in term of arts. My philosophy: Arts serve larger audiences with more "likes", serve larger purpose.
But to take into consideration of every culture beliefs during colour selection, will be too much work to do and might end up fulfilling nothing. Select your desired colours and stick to the characteristics which you have given to them.
Colour Matching With Colour Wheel
We can use the colour wheel to help us in our selection. I had drawn a simple colour wheel for your reference. There are of course more colours available. With more colours, the larger the wheel will be.
SELECTION TACTICS WITH COLOUR WHEELS
The neighbouring colours on the wheels works well with each other. Colours furthest from each other (opposite in the colour wheel) are of high level of contrast, making each colours stand out.
There is no standard numbers of colours required for a logo. In general, 1 - 3 colours are usually applied to a logo.
Match a few sets of colours and then from these sets, choose your top choice as your logo colours.
Pantone Colour Chart
If you are more particular in colour selection, I will recommend you to use Pantone chart to further help you in your selection.
USING COLOURS GRADIENT
Colour gradients are blending of 2 or more colours gradually.
These effects are not commonly found in signboards as it is hard to achieve by spray painting. There are spray paint artists who can do the jobs well. But is not that easy to find these artists.
Signs makers will rather convince you to paint flat colours.
However, since large format printing industry mature in the 1990s, colour gradients became the new trend in signs making.
Click here to see example of colour gradients being applied in signage.
After getting a signboard right on top of the main door, one can start his/her business. Was it really that simple? There are more to that. We need to consider logo design, location, types of signage, etc,.
I will be sharing some tips on signage planning and decision making. Learn how to build an effective marketing campaign through the placement signage at the right location, along with other tips such as design and colours. Read on each post to find out more.